This customer experience specialist wanted to create a first-in-class experience in its own image, an inspiring and stimulating hub where new ideas flow and innovation blossoms. “the bright side of tech”.

The space is designed to be mobile and modular, and to create a surprise effect around sport/ lifestyle.

The “sport” value VO2 Group, is embodied by a multitude of nods in the visual identity.

The coffee-shop-style Drop Café can be reconfigured to accommodate VO2 talks and customer meetings alike.